What is the most effective way to introduce a product or product update?

You are about to either launch a new product or have updated an existing product. You have done your due diligence. You have screened your idea. You have tested your concept. You have a handle on your business analytics. Your product is ready and you have completed your marketability tests and are ready to build the buzz and launch. The need to quickly reach customers and tell them the advantages of purchasing or updating is critical to a successful launch. How do you get the word out?

The phone is your best means of communication. Though the internet is valuable, a simple phone call holds the most value, especially when it comes to reaching out to your customers and potential customers.

Nothing has more impact than a live conversation. Products and/or services can be presented in a compelling way for a give and take conversation that is not possible with more passive forms of marketing.  In addition, you will gain traction and brand awareness.

New launches require all hands-on deck from your staff. This is the perfect time to partner with a company that understands your goals and objectives. While your top executives are busy handling client needs and your internal product launch work-load, we work to create a pipeline of leads and prime prospects in your targeted market.

At A Better Call we are experts in lead generation. For over 25 years. our clients have relied on us to increase their sales opportunities.  Our staff is the best of the best whose job is to connect our clients to their prospects.   We stay proactive, doing the work and follow up so that it is easy for the prospect to interact with our client.  We don’t leave voice mails, ask them to visit websites, really, we don’t ask them to do anything but consider our clients offerings.  Other forms of marketing rely on the prospect being proactive, which leads to missed opportunities for you and your business.