What do you want from your decision maker? An appointment! A successful business to business telemarketing campaign depends on the ability to call, reach decision makers and effectively communicate with them. It is essential to quickly capture their attention and state your case. Remember, you have less than 10 seconds … Read More
How Do You Hire Great Cold Callers?
“Acquiring the right talent is the most important key to growth. Hiring was – and still is – the most important thing we do. Marc Benioff, Founder, Chairman, and CEO, Salesforce” At A Better Call, we have pondered the eternal question since our first hire, “are telemarketers made or born?” … Read More
Best Ways to use Outsourced Telemarketing to Grow your Business
How can you use outsourced telemarketing to grow your business? At A Better Call we feel strongly that there is no better way to reach your market than through telemarketing. Other forms of marketing rely on the prospect being proactive, which leads to missed opportunities. A simple phone call holds more … Read More
To Voicemail or not to Voicemail, that is the question.
“The bad news is time flies. The good news is you are the pilot”. – Michael Altshuler Many years ago, I was an inside sales representative for Mass High Tech. They published the mass high tech newspaper as well as directories and databases of technology companies in New England. I sold … Read More
How is your CRM?
“Keep it simple, when you get too complex you forget the obvious.” Al McGuire A Better Call runs on our CRM. It is the most important program we use. It is the heart of any sales operation. Setting up and using a successful CRM system is critical to sales success. … Read More