What do you want from your decision maker? An appointment! A successful business to business telemarketing campaign depends on the ability to call, reach decision makers and effectively communicate with them. It is essential to quickly capture their attention and state your case. Remember, you have less than 10 seconds … Read More
Call Us Crazy
For companies that have a lot going on, finding the time to cold call can be difficult. Effective cold calling can go by the wayside when other things keep taking priority. Many salespeople say that the least favorite part of their work is cold calling. They feel that people will … Read More
You Have to Get Their Attention
In the movie Ferris Bueller’s Day Off there is a classic scene of Mr. Lorensax “Ben Stein” teaching a class on government. He’s droning on about the depression, tariffs, voodoo economics, he’s mind-numbing. He drones out questions which are met with silence and blank stares, Anyone? Anyone? He then answers his own … Read More