How can you use outsourced telemarketing to grow your business? At A Better Call we feel strongly that there is no better way to reach your market than through telemarketing. Other forms of marketing rely on the prospect being proactive, which leads to missed opportunities. A simple phone call holds more value when reaching out to your customers and potential customers.
“Knowing is not enough; we must apply. Wishing is not enough; we must do.” -Johann Wolfgang Von Goethe
Time is at a premium for most business people. Sales and customer service are involved with what’s currently in front of them. Many times, they focus on key and larger accounts along with putting out any fires along the way. Prospecting calls are left undone.
So, what are the best ways to use outsourced telemarketing? We have listed a few ways below although this is by no means a complete list.
Appointment Setting
To put it simply, B2B appointment setting is a service that involves setting up of sales meetings for a business with a perspective customer.
Telemarketing to Previous Customers
They bought from you before, they should be buying from you again. In many cases, previous customers are some of your strongest prospects. Companies stop purchasing from businesses for various reasons. The decision maker changes. Budgets may have been cut. There are multiple reasons companies stop buying from you but, does that situation still exist? If it has been a long time (6 months or more) since you have spoken with your former customer, they need a call and an update.
Telemarketing to Cross Sell or Up Sell
Chances are a significant number of current customers would purchase more of your products or services if they knew about them and understood the benefits. A telemarketing call has the advantage of a live conversation to capture the client’s attention and develop their interest. These upgraded clients can have a significant impact on your bottom line.
Telemarketing for New Product Launches and Updates
You are about to either launch a new product or have updated an existing product. Telemarketing will proactively and effectively reach both customers and prospects to let them know your latest developments and how it would benefit them.
Telemarketing for Database Updating
Data can go bad very quickly. Inaccurate data costs time and money. Sales initiatives, lead generation, even customer service are all are dependent on accurate prospect data. Successful customer and prospect interactions depend on the quality of your list. Cleaning and updating your list will ensure relevant, accurate and up-to-date information that is critical to your business.
Telemarketing for Trade Show Follow-up
Trade shows typically require a sizable investment. A post-trade show calling campaign helps ensure your trade show efforts pay off.
Why outsource to A Better Call?
Our staff is the best of the best. Our focus is to capture the most sales opportunities for our clients. We stay proactive, doing the work and follow up in order to make it easy for the prospect to meet.
If you would like to know more about A Better Call and how we can help grow your business through out-sourced, proactive telemarketing, please give us a call @ 888-845-6495.
Regards,
Maureen and Angela