“The difference between try and triumph is just a little umph!” – Marvin Phillips

We are at the end of 4th quarter 2020. In some ways, we’re asking ourselves, where did the year go?  In other ways we are ready to say goodbye to 2020. For Sales Managers, it is a busy time of year. We are focused on meeting end of year sales goals while also laying the foundation for success is 2021.  

Sales performance can go a couple of ways in the 4th quarter: Your sales team may be ahead of their goals or the team is not on track and cannot seem to break through to meet their goals.  Either way, complacency is not an option, outreach to new and existing business must be done. You may be surprised to learn that many sales organizations do not focus on their sales pipeline until it is too late. Many times, sales teams tend to rely on referrals, networking, and have a few large, long-term clients that become their focus. Prospecting is not a concern to them. 

A common misconception is that cold calling doesn’t work in December. The thinking may be that prospects have used their annual budget; decisions are postponed and people are distracted by the holidays.  However, the truth is, December is a great time to reach out to both close year end business and initiate conversations for success in 2021.

The time is now to reach out as many companies are in the process of end of year purchasing and finalizing their plans and budgets for 2021. You may also beat out your competitors whose sales outreach may be slowing as the year winds down.

When companies need more outreach, outsourced telemarketing is the answer. In fact, we know that cold calling is the most effective marketing tool for business. There is simply no better way to communicate with prospects. Real time conversations allow you to determine your prospects current or future needs.  Telemarketing provides an opportunity to build rapport in conversation with a potential client and offer solutions that address their needs.

For more than 25 years our clients have relied on us to increase their sales opportunities.  Our focus at A Better Call is to capture the most opportunities for our clients.  We believe in being proactive as opposed to reactive.  

How can we help you? Please give us a call at @ 888-845-6495.

Regards,

Maureen and Angela