How Do You Hire Great Cold Callers?

“Acquiring the right talent is the most important key to growth. Hiring was – and still is – the most important thing we do. Marc Benioff, Founder, Chairman, and CEO, Salesforce”

At A Better Call, we have pondered the eternal question since our first hire, “are telemarketers made or born?” 25 years later, we think made and born. Many people have done cold calling for us through the years, unfortunately it turns out that few have a knack for it, and even fewer become outstanding Phone Gurus.  Our challenge as well as every sales manager’s challenge is to find the best candidates and help them become the best callers. We do this by offering a solid method and a proven system that is followed by the callers and overseen by management.

When analyzing what makes someone good on the phone, we have found these qualities are great assets:

  • Confidence: Not afraid to talk with people
  • Presentation: Speaks clearly and professionally
  • Personality: Friendly and likes people
  • Flexible: Is able to go with the conversation and return to their point
  • Persuasive:  Is able to tell a compelling story
  • Persistent: Doesn’t give up
  • Thick skinned: Doesn’t take “no” personally
  • Goal oriented: Wants to win

Important questions to ask:

  • How do you like cold calling?
  • Tell me about your past cold calling experience?
  • Did you have a quota?
  • How often were you in quota?
  • Are you comfortable with customer relationship management software?
  • What do you feel is the best part of cold calling?
  • What do you feel is the most challenging part of cold calling?
  • Emphasize your company’s culture
  • Require references and vet them appropriately

Hiring great cold callers is extremely important and valuable to a company’s success. The time spent hiring and on-boarding the right callers will pay off over the long term. If you decide to outsource your cold calls, please consider A Better Call. You can be sure that working with A Better Call you will have the right people on the phone representing your company in the best light and the most professional way. Over 25 years, we have built an outstanding staff. We are continually searching for and hiring the best of the best. Working with us means you will be rewarded with outstanding results.

How can we help you? Please give us a call @ 888-845-6495.

Regards,

Maureen and Angela